PUMA x Streamateria - Streamateria

Design to Fade - PUMA x Streamateria biodesign project explores sustainable ways of producing and dyeing textiles

PUMA x Streamateria explore sustainable alternatives in its latest biodesign project, which features a biodegradable lifestyle and performance collection.

Sports company PUMA is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, which features a biodegradable lifestyle and performance collection.

This collection, named “Design to Fade”, was made in collaboration with Dutch project Living Colour and Swedish design studio Streamateria. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice.

“ The collaboration with Puma has catalyzed our innovation process by providing a hard case with the people at puma and Puma designed garments plus their performance criteria. "

For the Streamateria project collaboration and co-design is imperative. We as visionaries and designers rely on the knowledge of others – specialists, engineers, scientists, commercial companies and more.

The fact that Streamateria officially partners with the global brand Puma stands as a strong validation for the relevance of this innovation project. We believe that all innovation projects that seek to challenge the status quo need at some point to be multidisciplinary collaborations.

Unisex running kilt

Male running singlet

Female tennis dress

“Design to Fade” is PUMA’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial stage, they are an important step towards making PUMA more sustainable in the future.

Swedish design studio Streamateria makes fabrics in closed material loops, which become a source of raw material after they have been worn. This is made possible through a circular production chain with zero tolerance to waste. Streamateria materials are constructed out of a printed mesh-structure, which is coated with a bioplastic, creating a textile-like garment.

Dutch design project Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient which makes them produce a pigment, which can then be used to dye almost any kind of fiber.

“Everything we experience will inevitably at some point fade and transform to the next stage in the flow of resources"

designtofade.puma.com